Boise, Idaho

 So Wikipedia says:

Boise was named by early 19th-century French Canadian trappers for the tree-lined river (French boisé, “wooded”) that provided relief for travelers crossing the desolate Snake River plain.

On my arrival, I had a great hamburger with fries and Brussel Sprouts. 

Boise is a fast-growing town and there is a lot of wealth moving in.